NBC recently launched its own streaming service, Peacock, with a free ad-supported option. Seventy percent of Hulu's subscribers choose its lower-priced ad-supported plan. In Deloitte's latest Digital Media Trends survey, 65% responded that they would watch ads to eliminate or reduce subscription costs. Moreover, it seems that consumers want ad-supported options. Nearly two-thirds of consumers intend to terminate or downgrade one or more of their current subscriptions to make room for a new service. Recent surveys showed that consumers are excited about new streaming services, such as Disney +. Studies from Deloitte and PricewaterhouseCoopers indicated a new shift in the streaming landscape caused by the abundance of streaming options and rising subscription costs. While Netflix is losing dominance, rivals Amazon Prime and Hulu continue to gain market shares. However, since 2019, Netflix has been losing subscribers in the United States and is at a turning point where it needs to reassess its current position in the market. Netflix is known as the market leader in the streaming business. And the 4K subscription tier is a good bet on the future.Online streaming wars are intensifying. Chances are you’re now using Netflix more than before, which means you’re still getting a good deal based on the number of streamed hours (see also: Stranger Things). These progressive price increases are quite a good strategy as Netflix keeps adding more and more original content. Netflix will send you an email telling you that your subscription price will increase in 30 days depending on your billing cycle and if you don’t have the $7.99 plan. Other countries, such as France, are also getting a price increase - for France, it’s the same prices with $1 = €1, which is not accurate at all.Įxisting users will get notified starting on October 19th. New users get those new prices starting today. “From time to time, Netflix plans and pricing are adjusted as we add more exclusive TV shows and movies, introduce new product features and improve the overall Netflix experience to help members find something great to watch even faster,” Netflix told TechCrunch in a statement. But when everybody switches to 4K, Netflix is going to make people pay more. This probably doesn’t matter right now as you might not have a 4K TV or an internet connection that is fast enough for 4K. This one now costs $10.99.įinally, the 4K plan is getting a lot more expensive as it now costs $13.99 - that’s a 16 percent increase. That’s why the $9.99 plan is currently the most popular plan. While most people don’t care about 4K (at least not yet), people want to be able to stream in HD. This plan is not going to change and hasn’t changed since it first launched in 2010. The cheapest plan is still going to be $7.99. And for $11.99, you get 4K streaming and four devices. If you pay $9.99, you can stream in high definition on two devices at once. It can be your TV, your phone or your laptop - anything. For $7.99, you can stream in small definition on one screen at a time. The most popular plan is going to be $1 more expensive. Beloved movie and TV streaming service Netflix is raising its subscriptions prices starting this month, as Mashable first reported and TechCrunch confirmed. This is not the first time and probably not the last time.
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